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Article Archives
Please click on a link below to view past articles from FoodTrust.

Our pre-cooked family has grown - Introducing our new Home Style Mashed Potato
Foodtrust has just added a new Home Style mashed potato to our premium line of pre-cooked, pre-cut potatoes. We think they’re the best tasting pre-cooked mashed potatoes you can find.

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Introducing FoodTrust’s New Line of Pre-Cooked Potatoes
More Value for Consumers and PEI Producers!

Charlottetown, PEI, April 12, 2007 – FoodTrust has taken PEI potatoes to the next level with its recently launched line of great tasting and healthy pre-cooked potato products. Through partnerships with a series of PEI companies and the PEI Food Technology Center, FoodTrust recently launched a line of five pre-cooked potato products including: diced, baked, red skin quarters, petite boiling, and seasoned potato wedges in A&P and Dominion stores in Ontario. Its success has resulted in the recent expansion into the Metro grocery chain in Quebec.
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FoodTrust Celebrates Retail Success
FoodTrust had reason to celebrate recently at a dinner event held at The Culinary Institute of Canada. The event was a celebration of the company’s recent success with its retail partner, A&P Canada Co. in Ontario.
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FoodTrust Launches in Metro Stores in Quebec
FoodTrust recently celebrated its expansion into the Quebec market with the launch of the Soleil & Fraîcheur/FoodTrust potato program in METRO Plus and Metro stores. METRO Inc., which owns A&P Canada Co., has launched the FoodTrust potato in 85 stores in Quebec making it one of the first programs to be introduced from A&P into METRO stores since the acquisition.
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Soil Red, Ocean Blue
As everyone knows, Canada?s smallest Province can produce the greatest ideas.
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P.E.I. Plants a Seed with New Advertising Campaign
It appears that even a vegetable - even one as unglamorous as the unassuming potato - can be the subject of a marketing campaign.
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PEI to Brand Well-Grown Foods
In an effort to better promote their products worldwide, while also sustaining valuable land, various food producers and the government of P.E.I. have banded together to launch a major branding initiative.
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FoodTrust Volunteer Putting Kenyan Dairy Cooperative on a Better Track
FoodTrust’s own Technical Director, Colleen Walton is a person who is committed to promoting the highest quality standards for farmers at home and abroad. When she is not performing her duties in PEI, Colleen spends a good part of her vacation time in Kenya volunteering for Farmers Helping Farmers – a nationally recognized, award-winning Prince Edward Island-based organization of community-minded people with an agricultural background.
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The Power of Social Values in Sustainable Agriculture
World renowned sustainable agriculture specialist John Ikerd from the University of Missouri believes that when it comes to social values and the principles of sustainable agriculture, FoodTrust is definitely on the right track. "FoodTrust is the only example I know of that is taking the concept of social values and promoting it through the entire system, from growers and packers to retailers and consumers."
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Improving Quality and Choice
New FoodTrust Selections are No Small Potatoes
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Farmer Honored for Environmental Work
In a simple ceremony in Charlottetown Thursday, Premier Pat Binns presented a unique honor to an Island farmer for his environmental work.
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A Potato is Never Just a Spud
An invitation to Potato School seemed irresistible. How delightfully ridiculous it was. After all, what more can be said about the humble spud?
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FoodTrust and A&P set to launch new potato product
FoodTrust of Prince Edward Island and A&P Canada invite the public to experience Fresh Obsessions Potatoes.
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Earthy Delights
There are a lot of temptations at College and Younge St. Especially if you pass by the food court that opens out of the TTC subway. Not the least of these yummy yoo hoos is the efficiently arranged and inviting new A&P store.

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Nurturing the Land
Learn more about Dawson Produce
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Dig Deep
The Inca Indians in Peru were the first to cultivate potatoes in about 200 BC. Not only were they an important food source, they were an integral part of daily life: the Incas purportedly placed raw slices of potato on broken bones to promote healing, carried them to prevent rheumatism, and even measured units of time based on how long it took potatoes to cook.
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Soil, Air, Water, People
Farming and fishing practises have changed dramatically over the years as a result of industrialization. As North American farms consolidate into larger and fewer farms focused on volume and economies of scale, many people are looking for a new source of food, one that balances the good science of today with the good sense of traditional conservation methods.
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Our Fair Island
Prince Edward Island has a rich history of country fairs that take place across the Island to celebrate the bounty of island life. In fact, Prince Edward Island holds the record for the fair with the longest continuous operation in Canada.
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Good Food Grown Well (1)
We can't underestimate the value of good food. Our understanding of the connection between the food we eat and our health and well-being is growing ever stronger. Today, however, the trend toward convenience and mass production is resulting in fewer and larger farms that are becoming increasingly disconnected from the people who consume their products. FoodTrust understands the challenges you face in making the right food choices, just as it understands the challenges faced by farmers to preserve farms and farmlands that have always been an important part of North American life.
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From the Good Earth
Prince Edward Island farmer David Dawson cares about his potatoes. Down on his farm in Tryon on the island's scenic south shore, Dawson looks over his green fields and talks about the importance of nurturing the land. Not surprisingly, David and his brother Paul are one of a number FoodTrust producers whose respect for the environment is creating a healthier, better-tasting potato.
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Near-Perfect Potatoes
When it comes to potatoes, it's fair to say that Tim McRoberts knows a thing or two. McRoberts is an instructor at Prince Edward Island's Culinary Institute of Canada, one of Canada's top training grounds for chefs, and hosts the Food TV show, Cook Like a Chef. In 1999 he won the title PEI's Chef of the Year. FoodTrust asked McRoberts what he looked for when he selected potatoes.
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Fall in Love with PEI this Autumn
Islanders harbour a secret: Fall is every bit as beautiful as summer on Prince Edward Island. The tight, curling hills of the island glow with spectacular displays of turning leaves. PEI's autumn offers one of the longest fall foilage viewing periods in North America, because of the warm waters of the Gulf of St. Lawrence and Northhumberland Strait's moderating influence on the island climate.
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Potatoes are the World's Favorite Comfort Food
From Africa and Asia, to the sweet Yams of the South Pacific, few other vegetables enjoy the universal popularity of the Potato. Originally cultivated by the Peruvian Inca Indians dating back to 200 B.C., Potatoes today can be found across the globe.
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Good Food Grown Well
For G. Visser and Sons, located in Orwell Cove, Prince Edward Island, growing 575 acres of seed and table stock potatoes means always being aware of the consumer's desire for safe and healthy foods grown in an environmentally responsible and sustainable manner.
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PEI Leaders in Sustainable Agriculture
For FoodTrust producer Randy Visser of Gerrit Visser & Sons Inc., Environmental Farm Plan (EFP) has been a part of his family's operations since the program came to PEI in 1996. "We supported the concept from day one. As a family business, we've always been conscious of the land, sustainability and not depleting the nutrients in the soil. We can't profit in our business at the expense of the land and the future."
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FoodTrust Producers Score Top Marks in Integrated Pest Management
Integrated Pest Management (IPM) is a familiar concept to FoodTrust potato producer Eric C. Robinson Inc. According to Farm Manager Steve Watts, "We're always trying to find more environmentally friendly methods for production. We've looked at everything from planting and harvesting to storage and packing, and spent a lot of time doing research into reducing our reliance on pesticides and fertilizers."
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Add Pizzazz to Your Potatoes!
FoodTrust of Prince Edward Island is pleased to present Roast Potato Pizzazz, the first in a line of potato seasonings that are being produced by the Prince Edward Island Spice Merchants of Stratford, PEI.
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